UTM builder

Generate custom UTM parameters to track your marketing campaigns across different channels and measure their performance in Google Analytics.
utm_source
utm_medium
utm_campaign
utm_term
utm_content
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What is a UTM Builder ?

A UTM builder is a tool that helps you create UTM (Urchin Tracking Module) parameters for your URLs. These parameters are tags added to your links that help you track the effectiveness of your marketing campaigns in Google Analytics and other analytics platforms.

How to Use Our UTM Parameter Generator

Enter your URL
Start with the destination URL you want to track
Add Campaign Source:
Identify where the traffic is coming from (e.g., google, facebook, newsletter)
Specify Medium
Define the marketing medium (e.g., email, social, cpc, organic)
Set Campaign Name:
Give your campaign a memorable name for easy identification
Add Campaign Term:
(Optional) Include keywords for paid search campaigns
Include Content:
(Optional) Differentiate between similar content or links
Generate:
(Click the generate button to create your UTM-tagged URL

UTM Parameters Explained

utm_source
Identifies the source of your traffic (e.g., Google, Facebook, email newsletter)
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utm_medium:
Describes the marketing medium (e.g., email, social media, cost-per-click)
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utm_campaign
Names your specific campaign for easy identification in analytics
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utm_term
Tracks keywords in paid search campaigns (optional)
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utm_content
Differentiates between similar content or links in the same campaign (optional)
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Benefits of Using UTM Parameters

Campaign Attribution:
Know exactly which campaigns drive traffic and conversions
ROI Measurement:
Calculate the return on investment for different marketing channels
Performance Comparison:
Compare the effectiveness of various marketing campaigns
Data-Driven Decisions:
Make informed marketing decisions based on accurate tracking data
Budget Optimization:
Allocate marketing budget to the most effective channels

Why Choose Our UTM Builder Tool?

Free to Use:
No registration or payment required
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User-Friendly:
Simple interface that anyone can use
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Instant Results:
Generate UTM URLs immediately
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No Limits::
Create as many UTM parameters as you need
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Privacy-Focused:
We do not store or track your URLs
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Mobile-Friendly:
Works perfectly on all devices
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Frequently Asked Questions

What are UTM parameters ?
UTM parameters are tags added to URLs that help track the source, medium, and campaign name of your website traffic in Google Analytics.
Are UTM parameters case-sensitive ?
Yes, UTM parameters are case-sensitive. "Email" and "email" would be treated as different sources in your analytics.
How many UTM parameters can I use ?
There are 5 standard UTM parameters: source, medium, campaign, term, and content. Source, medium, and campaign are required for proper tracking.
Do UTM parameters affect SEO ?
UTM parameters do not directly impact SEO rankings, but they help you track which marketing efforts drive the most valuable traffic to optimize your strategy.